Subaru Marketing, Volvo Factory Tours, Poisonous Steering Wheels
A discussion regarding the marketing history of Subaru vehicles transitions into personal anecdotes about Volvo ownership. One speaker recounts a factory tour in Sweden and racing diesel cars on a track. A specific story details the Volvo 480 ES, which allegedly featured a steering wheel treated with a plastic that caused acidic burns to the mouths of smokers.
subaru· volvo· marketing· diesel engines· volvo 480 es
00:00 Hey, what happened to my money? Yes, they're bombing Ukraine. And more importantly it's that time of year again John!
00:45 Oh, okay. It's Ford Truck Month! Ford... oh I thought it was Toyota-thon? No it's Ford Truck Month. Every single podcast they listen to except for ours of course they all interrupt three times during the show and if it's not uh the wellness company it's Ford Truck Month I don't believe, I just don't believe that the people who listen to Pivot buy trucks. They're not Ford truck drivers those people who listen to Pivot. No it's just doesn't... Subaru maybe! Yeah that is when did that become like THE lesbian car? That was a we didn't play a clip with a guy who explained it oh I'm trying to think if we did what was it a marketing thing? It was a marketing guy said you know
01:40 I think he just had this sense that there's some woman's thing that was going on. He said, you know, I think if we push the car into this direction it would be a big hit. I'm looking like... I have to revisit these this marketing trick but yeah all of a sudden became the lesbian car Is it still successful though? Is the Subaru still a big seller, is that still a thing. Oh yeah they do very well it's a good car The thing that makes the car... It's like got them safety features of a Volvo so they're very...it's a good car to drive. Good family car That for me is the quintessential lesbian car. The Volvo come on obviously! It's up there Yeah I had a Volvo once one of my first cars was a Volvo
02:29 I told you the Volvo, I took a tour of the factory. In Sweden? Yeah Oh do tell! I did not know about this yeah it was great because they also gave us a tour on the track they let us race around on the track Wow! Brrrrm brrrrm oh you'd be surprised This is when i first drove those new diesels The ones that turned out to be like kind of sketchy in terms of where they were polluted Was that the Volkswagen? I thought no, that was the Volkswagen wasn't it. The Volkswagen. Yeah but when a guy drove...I know the Volkswagen had their reputation but this is the same product because these things went with this diesel because i've driven diesels a diesel that goes like a bat out of hell something's up! I remember so my first car no my yes my first car was the Volvo 142 which was the size of a tank with a lawnmower engine
03:26 And I was always jealous because a buddy of mine had the 144 with the overdrive feature. It had a little button on the top and it was overdrive, whatever that meant. But then later as a payoff... Whatever that meant? Yeah, I don't know what that means. Later is- As a payoff- Has to do with sports ball. No no! Later as a- It's a guy thing. Later as a payoff for kind of like one of those old, you know the black musicians and rock-and-roll in the 50s They weren't allowed to pay me to drink milk on TV. So they gave me a car instead it's a long story It has to do with commercial interest on public broadcast and they gave me a Volvo 480 ES Have you ever seen that car?
04:18 I know, i can look it up. Yeah you should take a look at had flip-up lights It's not that cute little sportsy looking thing? Well yeah well I don't know if was cute looking the front end was kind of cute looking...it was sportsy but the thing was there was something because it was one of the first ones in Europe and I remember because I was a smoker then of course. It was Volvo what 480? 480 ES EF? ES Eco Sierra Oh yes. And there was something they had treated the steering wheel and the interior with some kind of new plastic, and if you...and so if you were driving and if you for any reason put your fingers near your mouth which you would do as a smoker it was like this acidic burn that just go into your mouth that you couldn't get rid of it! It was a poisonous vehicle I tell ya. Maybe
