56:28 Well, I'm going to stick with for just a second. Then I will stick with the disappointing professors in... This is a professor of neuroscience who I was very excited about and this actually good moment in the show to play this clip. This is Sam Harris He's do you ever listen to say the same Harris this his podcast have you ever listened? I don't think I've ever listened to it. Yeah, well It's okay. I mean a lot of people like it he has he's pretty level-headed in general But he's a neuroscientist and he kind of talks a bit like a scientist and he's done something different He is changing the model that he makes money with this podcast. There's a very very popular podcast
57:08 And he comes so close, so close to explaining and seeing our very own value for value model. In fact a lot of people tweeted me a link and said look at this it's him Sam Harris talking about the value for value model The thing is not only does he miss it He he acts like I would say your typical scientific professor and and forgets to ask questions Which is the basis of science? He and he just takes old science for granted his own observations were granted and is therefore in my mind a very disappointing Neuroscientist even though he comes pretty close, but maybe we can set him straight. This is Sam Harris On his new model on the Joe Rogan show I mean it's very interesting psychologically because so I have created this network of support for my podcast but
58:03 I see people do calculations that they would never do in a more transactional space if they were just, let's say buying my next book. So for me offering a free podcast and then saying If you find this valuable, you can support it. Right? See how close he's getting that from the side of being a creator of that content It feels like the most transparent interaction possible because A person can listen for free for as long as they want to just discover how valuable is and then they can Support it to the degree that if they find it valuable whereas if I'm selling you a book
58:40 You can't even read the book before you buy it. You have to make the decision to buy it, and I'm trying to convince you to buy it because it took me all this time to write it and... It's transactional. He's come very close to an argument you've made John! Hang in there he's getting there! But with a podcast people Make calculations that they would never make when they're just figuring out whether they want to buy something It's like like oh and it's really along the lines of what you just described people say well How much does a podcast cost to produce? Right, I got like if I knew what you were spending the money on and what it costs you to do this podcast Well then I would support you right but they're never saying how much does it cost to write a book or
59:23 If I knew what you were gonna spend the money on once you once he were Once once I bought this book Then I would know whether or not. I wanted to buy it either want the booker You don't see he's made a classic mistake here He is mind reading people and thinking because I don't think he actually asked anyone Said, you know, he's saying that when us people to donate to support the work that they calculate What does that microphone cost him? That's a shouldn't give him too much. This is very very short-sighted thinking right so the problem with the support model and this the part of the problem with patreon and everything else is that
1:00:02 It engages the sort of philanthropy charity side of the brain, right? And people are worried about what you're going to do and how much it all costs. Like how much does this mic cost, right? You know like that's a question that someone has asked This is a brain scientist telling us exactly the opposite of how the tens of hundreds of people who listen to this podcast think Because we've also asked them something. We say, hey don't just support us out of philanthropy or look at us poor saps no He had it he had it in his grasp, but he forgot to ask the question. What is this worth to you? What is the time you spent on this what was the value of that can you put that into a number most people can mr.. Brain scientist game when they're donating you when I'm donating and The problem there is they're not understanding You know
1:00:59 Just the opportunity costs. Like, you know I have to decide how to spend my time am i going to spend 90% of my time on a podcast? Where's your VC? Huh? Yeah the opportunity cost nobody even considers that term that's a venture capital Silicon Valley bullcrap term Exactly You just used to buffalo somebody yeah well That's what he's doing If so That closes the door to virtually everything else I can do, right? So it has to become a viable business. And so, I've recognized now that I'm – you know, to some degree going against the grain of human psychology in asking for support and now I feel like I'm gonna ask
1:01:39 much less and I'm going to tell people what the business model is and you know, and still can remind them of it but I'm personally. I'm going to go more in the direction of putting stuff behind a paywall. And they can support and so it's kind of sort of Netflix The Ultimate version of it would be if it were Netflix that would also let you get it for free, if you really couldn't afford it. Okay we need to set Sam Harris straight on this! Oh he's never gonna listen Well, let's just make everyone else who supports us. I can always kind of tell who the kind of people that would listen to our approach and take it seriously and those who wouldn't... And someone who over... What I just heard him overthinking it and then falling back on human brain psychology which is...I'd like to have him explain to me how a lot of these systems work especially in the United States where there's a generous...where there's a generosity that's built into the public
1:02:37 and churches benefit from it. PBS has been on before recently, has always been just supported by the public at all those shows I mean nobody's you know they ask you for yes specific amounts but you could make that a variable and wouldn't make any difference well i think we've done a very good job making it a variable let people pick their own damn number because they have some famous number they like or lucky number who cares but this guy is already out thought himself so he's not open to any help. Well, Sam should someone send this to you through noagendaplayer.com which we don't promote enough because you can send a link to an exact spot in the show yeah roll it back a little bit Sam ask people what was this worth to you and thank them
1:03:27 People like that. This is where brain science and broadcasting separate You need to come into the fold on how this operates people really do value what you do And they will show you that value if you have the balls to ask for it, and that can be scary I think that's maybe it's just fear It's probably your sphere. Yeah, well brain science does come into play when it comes to being afraid to ask This is like the myth that you know I've never understood this myth because it has never applied to me which is that men never ask for directions Right
1:04:03 If I take a wrong turn, I'm looking for a gas station. I'm going in there and asking for directions immediately! I do not like wasting my time driving around and around and around looking for a freeway entrance." Yeah but you are a Renaissance man... No, I just don't feel like driving around and around because I think I know where I am when I don't Nowadays of course it's lessened by the navigators on the phones but still.. I thought you'd given that up? Like me I thought you were just looking at the map. No, I'm saying in general it's lessened by the phones for the men who don't like to ask for directions but they're asking for directions from their phone
1:04:43 Anyway, I hope Sam Harris adjusts his course. I think our model is very valid for him. I think you'll find it very successful and he'll be very pleased with the outcome because it kind of works out to people contributing in multiple ways to your show or whatever means... It brings the show closer to them. Oh! That really makes the community. All right, I've given away too much. They should hire us for this stuff with that Yeah, they should there you go. I'd like to money Thank You There's our exit everybody you want to make money with your podcast hire us With that I'd like to thank you For your courage say in the morning to you to the man who put the C and the curry and devore a consulting group John see Dora