1:11:38 So about the newsletter now I subscribe through two different accounts both at curry.com and I got all Essentially four emails I got both of them twice but a lot of people didn't get the newsletter and it seems that things are Going on and I wonder if you had any forensics Looking into it, but here's the here's what my indicators are and I'm actually talking to mail chimp guys. They think there's nothing so Every week I send a newsletter out on Thursdays and Saturdays. I start Wednesdays and Saturdays the day before the show.
1:12:17 And last Thursday is the one that really concerned me because it was only a 25% open rate, which means there was... But it wasn't any different than any of the other newsletters in terms of the headlines or the tease or anything else. Can I ask questions? Do you typically expect a higher open rate? I expect to be about 47%. Which is extremely high in the newsletter business, is it not? Yes, but there's a lot of reasons for that. Generally speaking, just asking questions. Something somebody subscribed to, it should be higher. When I do my wine newsletter occasionally, the open rate's about 85%. Hey, how can I get on that list? I'm not on that list. I'll put you on it. Oh, it's by invitation. Let me explain my concern. So I send this thing out and
1:13:06 The first thing that happens when it immediately goes out to MailChimp, I get, I don't have the number in front of me, but it's five or six, I have these cheat indicators that I use, and people who have ever been in the mailing list business have these, they have all these tricks. This is one of mine. I get five or six immediate bounce-backs from people with automated messages. It just crops up immediately. Bang, bang, bang, bang, bang, bang, five, and six. And every week, and every time I send it out, I'll get back either, I'll either get all those back just immediately or I'll get maybe two of them. I wonder where the other four went. But this time on Thursday, I got none. I got zero of these.
1:13:57 On the Saturday newsletter I got three or four, so it was better. But I didn't get what I'm expecting to get. So the people that are supposed to send me the automated reply, this is an automated reply. We're not at the desk right now. So it's automatic. Okay, I gotcha. That's your trick. That's a good trick. Yes. Very good trick. So these automated replies don't show up at all and they're automated. Now were these Gmail addresses? Are these Gmail addresses primarily or what is that? Well I'm looking into all the details. Because it might, you know, Gmail doesn't necessarily mean it's about Gmail. I mean I think it is about Gmail. I think it is too. And I think they keep changing their algorithms and so I think now I'm doing something I shouldn't be doing.
1:14:46 A lot of people have company names but are actually Gmail. Right. Ah yes, yeah, Gmail for business. Well I have two thoughts about it. One, is, is it possible that because you, there was some email virus going around attached to your domain name that is not anyone's fault necessarily or solvable, but a lot of people receiving it probably also in Gmail that maybe Gmail went, something's up with this. So let's just route everything to spam if it comes from that, from anything related to Dvorak.org? It's always possible, but there's no, uh,
1:15:26 For one thing, if they're looking at Dvorak.org, they're not looking at the sender. Right, I'm just saying. I'm just saying that that's a possibility that Google hasn't stuff sent that way. The possibilities are endless. I'd accept that as a possibility, even though there's no evidence of it. Here's the most important thing. People who use Gmail, How long are you going to let Google determine what you can see and what you can do? How long until you really are missing things that may be important that Google deemed not important to you? How long are you gonna stand for that for something as I think critical as email ask yourself? What the hell are you doing? Why are you letting some company do this for free because you know, they're doing it for free There's a reason for it and it's probably not to help you out. I
1:16:15 Think about it. It's my new sign off. Think about it. A message from Uncle Adam. That's right. That's right. All right. Last, last. It's one of these things. I think it's a, I think they've changed something. I've got to figure out what it is because I, here's a, I'll give you a, here's a tip for you mailers. I always give me, I give away cause it's the nature of this show. We give away information. That's good to know. If you're doing a mailing, for example, to a group, to a mailing list and you, uh, You're trying everything, you do everything you can not to get it bounced back. One of the things you want to avoid, of course, is things like using all caps in the subject line. That's like five points against you. Oh yeah, that's immediate baba. Yeah. Yeah. Now I've been using all caps in the send line because it seems to be very effective. That may actually be not working against me now. I have to experiment some more.
1:17:12 with a B test. You know, let me just stop you there. Interesting you say that because I have always found the all caps, you know, the no agenda, whatever it is, it's all caps. And to me it always gets my attention. Like, oh shit, there's the newsletter. Yeah. So that's just a small trick you're using that may be outlawed now. Maybe it's on the front end, but it's not on, you can't put it on the subject line cause I know that's outlawed. Right. So you got to minimize... two things about subject line you got to know. One, you can't use all caps and keep the exclamation parts to a minimum. Oh wait, no exclamation marks. Ever. No, that's a bad one. Ever. Yeah. All right. There was one other tip I had that I wanted to throw out. Well, that was only three. Those three, you promised five.
1:18:03 I didn't promise five tips. I think you said five tips. I got three. I want five email tips. Okay, here's the last one. This is the third one. This is the one I want. This is the one I want to start with for people doing emailing. You need to know this. All right. Never, this, but I got burned on this one and it didn't take me long to figure it out. Never, ever use the same link in the email note. Go here, go there, go here, twice. Never use the same one twice. And so to get around it for the show, because you know, I'm always pestering people to donate. Do you have a randomizer?
1:18:44 No, you can't even create a randomizer. You just gotta go to PayPal. PayPal's not gonna put up with that. You just create second and third links that are pretty much the same thing. So the URL to donate to NoAgenda is urla. If I want to say it again at the end of the note, I can't use that exact same URL. I can't. Huh, because that's an automatic spam buster. Yes, you're done. Not gonna happen. That mail's not going anywhere. All right, so what do you do? I just create another URL that's pretty much the same thing, except it's got a different name. A shortened URL.
1:19:26 No, you can't do that either. All shortened URLs are checked. Well, how are you making... what URL? I don't understand. I create a URL, I go to PayPal. Here, donation URL. Donate to the No Agenda Show. Here's the URL. Create a button for me. Boom, here's your URL. I go back to PayPal. I say, donate for a good cause to the No Agenda Show or just anything. They give me a different URL every time I create a new button. Hey, John, thanks. That's what I was trying to figure out. You sound exasperated, but I didn't know how it worked for things I thought I thought you were sending people to Dvorak org slash na differently now I understand what you're doing you're sending them straight to pay you have no alternative then to do it straight to PayPal because you don't have a different agenda at Slash na I can only use that once I have to be careful. I don't Put it in there twice. Well. You know what this this is an Amazon giblet if I've ever heard it
1:20:22 Oh, yeah, a little emailing tricks. You have 10. That's only a few of them. I don't even know all of them and there's tons. But this is useful stuff. Because I know for a fact from time way back when, when Matt Cutts was still there and I was getting into trouble. Oh yeah, the Cutts man. I know that they changed these things and they don't tell anybody. No. So they, of course, they changed it and I don't know what it is that's what I'm doing wrong. Wow. Okay, well good on you. I mean that's a that's a tough beat and I appreciate you diving so deep and making it work and let's see how we do for for Thursday show. Hopefully we can figure it out.