2 chapters across the catalog
Google has expanded into the wine industry through the Zagat Wine Club, leading to criticism that the company is losing focus on its core search product. Microsoft is currently running a "Bing Challenge" marketing campaign, modeled after the Pepsi Challenge, to convince users that Bing's search results are superior to Google's in blind tests.
Restaurant Industry Changes, Zagat Guide Observations
A discussion regarding the lack of consistency in the restaurant industry notes that many establishments listed in older Zagat guides have since closed or changed. Observations are made comparing the rapid turnover of businesses in the United Kingdom and the United States to the perceived stability of the dining scene in France.
