Topic: Whipsaw Technique

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Big BRICS
Episode 961 11:13 - 14:10

961: Big BRICS

Media Whipsaw Technique, Wells Fargo Fraud and Local Charities

A media reporting tactic dubbed the "whipsaw" involves cutting between unrelated negative stories to create a psychological association of fraud. An example is cited where NBC transitioned directly from a critical Red Cross report to a Wells Fargo fraud segment. Concerns are raised that massive donations to Harvey relief will deplete funding for smaller, local non-profits.