Topic: Vivera

1 chapters across the catalog

The Learning Curve
Episode 1400 3:19:49 - 3:24:30

1400: The Learning Curve

Fake Meat Industry, JBS and 3D Printed Protein

The global meat processing giant JBS acquires the Netherlands-based plant protein brand Vivera for $400 million. The hosts discuss the rise of "alt-protein" and the potential for 3D-printed meat grown from human cells, jokingly referred to as "Hufu." They suggest the Biden administration's pressure on the beef industry is paving the way for these synthetic alternatives.