Topic: Traffic Acquisition

1 chapters across the catalog

Google Barf
Episode 1529 55:53 - 1:00:38

1529: Google Barf

Venture Capital Trends, Kleiner Perkins and Podshow History

A historical anecdote regarding Kleiner Perkins and the startup Podshow illustrates how venture capitalists often chase "the next big thing," such as the failed video service Joost. Google currently spends $13 billion quarterly on traffic acquisition to maintain its advertising lead. The current AI boom is compared to previous tech cycles where dominant players like Yahoo and MySpace were eventually displaced.