3 chapters across the catalog
The North Face is identified as the next major brand facing consumer backlash for its recent marketing campaigns. The company is owned by VFC Corp, and the discussion predicts a similar "eating shit" phase for the brand's financials as seen with Bud Light and Target.
The hosts briefly revisit the declining stock price of VFC Corp (The North Face) before selecting the "Sophia" clip from a Vanderpump Rules interview for the end-of-show mix. They discuss the "unlistenable" nature of modern reality TV star interviews.
IBM is marketing its Watson platform to retailers like The North Face to create conversational shopping experiences. The hosts argue that these systems are limited by their databases and will fail to meet consumer expectations for style and personal preference.
