Episode 1309 • • 1:25:34 - 1:29:16
1309: Vaxsaline
Rain Total Body Fuel, Marketing Insects as Functional Food
A marketing campaign for Rain Total Body Fuel promotes eating insects like tarantulas and scorpions, comparing them to beef jerky or lobster. The campaign uses the historical example of lobster—once considered a "nasty bottom feeder" fed to prisoners—to argue that marketing can turn insects into expensive delicacies. The hosts critique the "up-talking millennial" messaging used to sell bugs as bioavailable protein for athletes.