Episode 749 • • 41:17 - 48:41
749: The Big Jump
Super Lice Outage, National Pediculosis Association Native Advertising
A CBS News segment regarding "Super Lice" mutating to resist over-the-counter treatments is identified as a form of native advertising. Research by a listener reveals that the experts and websites cited, such as headlice.org, are linked to the National Pediculosis Association, which sells the "Lice Meister" comb. The hosts criticize the media for scaring parents into expensive prescription treatments.