Episode 1400 • • 18:02 - 22:30
1400: The Learning Curve
ABC Steals and Deals, QR Code Shopping Integration
ABC's Good Morning America is noted for its increasing use of long-distance QR codes during the "Steals and Deals" segment. The branding is shifting toward "GMA Deals," effectively turning the morning news program into a home shopping platform. The hosts suggest that networks should fully embrace the shopping channel model to increase revenue and viewer engagement.