
1165: Duck Wubba Nub
Equinox and Soul Cycle Boycotts Over Trump Donations
Fitness brands Equinox and Soul Cycle faced consumer boycotts after it was revealed that their owner, Stephen Ross, hosted a fundraiser for President Donald Trump. In response, the companies implemented "community rides" where fees are donated to charities chosen by instructors to appease social justice-oriented members. The incident highlights the increasing pressure on corporations to align with the political leanings of their customer base.

