Topic: Schindler S List

Marketing scientists use moral self-licensing to manipulate consumer choices, such as tricking people into luxury purchases by first having them imagine an altruistic act. A 2007 study found that participants were more likely to choose "lowbrow" entertainment like "Ocean's Eleven" over "highbrow" films like "Schindler's List" if they believed they had a future opportunity to be virtuous. These psychological triggers are standard tools in the advertising industry.