Topic: Remnant Inventory

1 chapters across the catalog

Punk Media
Episode 354 1:25:59 - 1:28:59

354: Punk Media

NPR Remnant Inventory, Public Radio Advertising

National Public Media, the commercial arm of NPR, is selling "remnant inventory" on its websites at high CPM rates of $15 to $20. The hosts argue that this is a move toward blatant commercial advertising for a network that claims to be listener-supported. They contrast NPR's high ad rates with the lower rates typical for standard websites.