Episode 1170 • • 1:07:41 - 1:12:54
1170: Generational Justce
Vaping Industry Regulations, PMTA Deadlines and Juul Investment
Cynthia Cabrera, a veteran of the vapor trade association, clarified that the FDA has not yet approved any vaping products. By May 10, 2020, all products without a Pre-Market Tobacco Application (PMTA) will be considered illegal, a process costing roughly $1 million per flavor. Despite Altria's $13 billion investment for a 30% stake in Juul, they do not hold a board seat, and the industry faces a "regulatory shitstorm" fueled by media reports on lung illnesses.