Episode 713 • • 6:28 - 8:53
713: New Mediocre
Podcast Advertising Models, Leo Laporte, Scarcity vs. Inventory
A discussion of successful podcast monetization highlights Leo Laporte's effectiveness as a pitchman for the TWiT network and the pre-roll strategy used by the Serial podcast. The hosts compare the scarcity of Super Bowl ad spots to the infinite inventory of digital banner ads and podcasts, which drives prices down. They conclude that "per inquiry" codes and loyalist listener groups are currently the most viable paths for podcast revenue.