Ozy Media, led by Carlos Watson, is being promoted as a major media entity for millennials, though critics suggest its traffic numbers are inflated. The company is largely funded by Laurene Powell Jobs' Emerson Collective, which also owns Axios. Ozy recently faced a lawsuit from Ozzy Osbourne for trademark infringement regarding their "OzyFest" event, which many consumers confused with the rock star's "Ozzfest."

