
Episode 56 • • 3:11 - 5:00
56: 100 Billion Dollars!
Office of the President-Elect Branding and Imagery
Barack Obama introduced a podium sign labeled "Office of the President-elect," a designation that does not officially exist in the U.S. government structure. This move is characterized as a sophisticated branding exercise to project presidential authority before the inauguration. The imagery has appeared prominently on the front pages of international publications like the Financial Times.
