Episode 658 • • 1:18:54 - 1:21:52
658: It's a Glitch!
Elderly Stereotype Priming, Non-Conscious Processing Research
Psychology research by John Bargh demonstrates that "priming" subjects with words related to the elderly causes them to walk more slowly. This effect occurs without the subjects' conscious awareness of the influence. Experts suggest that while awareness of these automatic processes is possible, correcting for them is difficult due to the unknown magnitude of the influence.