
Episode 1007 • • 2:16:48 - 2:25:07
1007: Tactical Frustration
Newsweek Ad Fraud and Online Traffic Arbitrage
Newsweek and International Business Times are under investigation for fraudulent traffic practices used to secure government advertising contracts. The scheme involved "arbitrage," where publishers buy cheap traffic from click farms in the Philippines or India and resell it to advertisers at a higher rate. The hosts argue that the current digital advertising model is fundamentally broken and prone to systemic fraud.
