Episode 340 • • 1:34:21 - 1:36:48
340: Tart Cherry Juice!
International Apple Juice Imports and Media Leverage
The controversy surrounding arsenic in apple juice is linked to the high volume of juice concentrate imported from China. There are suggestions that media health scares can be used as leverage against major advertisers like Mott's who may not be spending enough on specific programs. This "shakedown" tactic is contrasted with independent media models that rely on direct listener support.