Episode 727 • • 1:39:28 - 1:43:53
727: Win By Losing
ALS Ice Bucket Challenge and "Moral Self-Licensing"
The Motor Neuron Disease (MND) Association launched a controversial new campaign featuring a man who claims he was diagnosed with the disease after failing to participate in the Ice Bucket Challenge. Critics describe this as a form of "moral self-licensing" and compare it to predatory chain letters that use guilt to drive donations. The campaign is viewed as a manipulative extension of the viral 2014 fundraising phenomenon.