Episode 1598 • • 1:34:12 - 1:37:20
1598: Guardrails
Micro-Targeting and the Motherlode Database Theory
During her PBS interview, Maria Ressa described how machine learning builds "clones" of users in a "motherlode database" to facilitate micro-targeting. She claimed this was used by Russia to impact 126 million Americans in 2016. The hosts mock her terminology, noting that "micro-targeting" is simply a modern term for targeted advertising that has existed for decades.