Episode 1192 • • 2:41:10 - 2:45:00
1192: Balderdash!
South Dakota Meth Campaign and Reverse Psychology
South Dakota Governor Kristi Noem launched a controversial anti-meth campaign with the slogan "Meth. We're on it." The campaign has been widely mocked on social media for its perceived double entendre, as "on meth" usually implies drug use. The hosts deconstruct the ad's effectiveness, noting that while the messaging is confusing, the massive amount of attention it received suggests it may have succeeded as a "shock" tactic.