Episode 596 • • 38:44 - 43:56
596: Undesirable Nudity
Forbes Native Advertising, Zohydro Ad Placement
An article in Forbes by contributor Melanie Haken is analyzed for its use of native advertising, featuring a large ad for Zohydro ER embedded within a piece about its dangers. The text describes the "high" of the drug lasting 12 hours, which is viewed as a promotional tactic disguised as a health warning. Similar "fawning" coverage of tech companies like Huawei is cited as evidence of a new, paid-for writing style in mainstream business journalism.