Episode 1252 • • 1:05:05 - 1:11:39
1252: Agitprop
Sleeping Giants and the Campaign to Defund Breitbart
Matt Rivetz, the founder of Sleeping Giants, appeared on The New Abnormal podcast to discuss his campaign to pressure advertisers to leave conservative sites like Breitbart. Rivetz, a copywriter, started the movement anonymously on Twitter by tagging companies whose ads appeared next to controversial content. The campaign utilizes the automated nature of ad networks to force corporate brands to reconcile their public values with their media placements.