Episode 1101 • • 1:43:53 - 1:48:38
1101: Tippie-Top
Dominic Cummings and the "Take Back Control" Strategy
Dominic Cummings, the strategist behind the "Vote Leave" campaign, explains the psychological power of the "Take Back Control" slogan. He describes how the message triggered "loss aversion" and appealed to voters who felt ignored by the London establishment and global bankers.