Topic: Le Web

1 chapters across the catalog

Bidentification
Episode 700 34:07 - 37:39

700: Bidentification

Political Branding and the Persona of Yanis Varoufakis

The hosts discuss the carefully crafted "cool" persona of Yanis Varoufakis, including his use of motorcycles and silk shirts. They compare his branding to the "no drama" image of Barack Obama and tech figures like Loic LeMeur. The conversation briefly shifts to the unpleasantness of Paris in the winter.