2 chapters across the catalog
A New York Times investigation revealed a disturbing marketplace of "kidfluencers"—children whose social media accounts are managed by their mothers. These accounts often feature young girls in modeling poses that attract a large audience of men. Some accounts offer paid monthly subscriptions for as much as $250, allowing users to access more photos and chat directly with the children, raising severe concerns about digital predation.
Kidfluencers, Screen Time and Coffee Trends
A study in the Journal of Pediatrics highlighted the influence of "kidfluencers" on YouTube, who often promote fast food and unhealthy habits to children under eight. One example cited was Jojo Siwa's viral video about eating 100 Happy Meals. These digital influencers are also credited with a trend of nine-year-olds drinking coffee, demonstrating the power of unregulated social media marketing on developmental-age children.
