Topic: Jcpenney

The hosts complain that Google search results have become unusable due to excessive advertising and search engine optimization (SEO) gaming. They cite an example of trying to find technical support for a ReadyNAS device but only finding sales links. The segment mentions JCPenney was recently caught and penalized by Google for massive organic search manipulation.

The hosts discuss Google's recent algorithm updates aimed at demoting "low-quality" content. They express concern that these changes are a "money-making scam" to force sites into buying AdSense ads. Despite the risk of being demoted like JCPenney, they decide to continue their current web strategy to see how it affects their search rankings.