Episode 737 • • 27:18 - 31:47
737: Sculley and Heil
Obi Worldphone, Emerging Markets and Smartphone Commoditization
John Sculley describes his venture into the smartphone market with Obi Worldphone, targeting emerging markets in Asia and Africa. By leveraging commoditized technology and a frugal supply chain model, the company produces high-quality, well-designed phones for $100 to $200. Sculley explains that the business focuses on regions like Vietnam, Bangladesh, and East Africa rather than the saturated US or European markets.