Topic: Image Branding

Dinesh D'Souza faced criticism on Twitter for comparing Greta Thunberg's appearance to a girl in a historical Nazi propaganda poster. The comparison highlights how Thunberg's specific styling, including her pigtails, creates a distinct youthful image. When photographed with her hair loose, her appearance changes significantly, suggesting a deliberate branding effort by her handlers.

The Koch brothers are reportedly using "native advertising" on PBS to rehabilitate their public image. A segment on the PBS NewsHour featured a full commercial for Koch Industries, which the hosts find unusual for a news program. The discussion explores how the brothers are attempting to move away from their "puppeteer" caricature.