Topic: Heated Seats

1 chapters across the catalog

The Nurge
Episode 1469 3:01:17 - 3:09:23

1469: The Nurge

BMW Feature Subscription, Vehicle as Service

BMW has introduced a subscription model for vehicle features, such as an $18 monthly fee for heated seats and charges for high beam assistance. This "Vehicle as a Service" trend is compared to historical IBM leasing scams. The show concludes with a discussion on the planned obsolescence of electric vehicle batteries.