Episode 164 • • 1:13:38 - 1:16:09
164: Waterboarding For Everyone!
Ad Council PSAs and the January Advertising Slump
A listener inquiry regarding the prevalence of Ad Council commercials leads to an explanation of the television advertising cycle. The hosts explain that after the heavy spending of the fourth quarter, January is a "light" month for paid ads, forcing networks to fill time with free Public Service Announcements. They clarify that these PSAs are fillers used to maintain the standard 40-minute content to 20-minute ad ratio.