Topic: Ferrari Luce

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Lunar Economy
Episode 1872 1:31:39 - 1:35:25

1872: Lunar Economy

Ferrari Luce EV, Jony Ive Design

Ferrari unveils the "Luce," its first all-electric vehicle, designed in collaboration with former Apple designer Jony Ive. The car features a body made partly of Corning glass and an electronic amplification system to mimic traditional engine sounds. Market analysts express concern that the $640,000 EV may "cheapen" the Ferrari brand, leading to a drop in share prices.