Episode 1345 • • 3:04:59 - 3:08:21
1345: Peak Woke
New Belgium Brewing Scorched Earth, Climate Change Marketing
New Belgium Brewing releases "Scorched Earth," a limited-edition beer brewed with ingredients like dandelion root and smoke malt to simulate how beer might taste in a climate-ravaged future. The hosts mock the company for intentionally creating a "crappy product" as a form of peak virtue signaling.