2 chapters across the catalog
The "put an egg on it" food trend is identified as a coordinated promotion by the Egg Council, similar to the PR campaign that turned kale into a staple for foodies. Kale is described as "depression food" that only tastes good when prepared with fat or bacon.
The hosts investigate a perceived marketing push to "put an egg on everything." They discuss "ovumphobia" (fear of eggs) and the low price of eggs currently. This leads to a comparison with health-related media memes about coffee consumption, where reports frequently flip-flop on whether coffee is beneficial or harmful.
