2 chapters across the catalog
A recent episode of The Great British Baking Show featured a contestant using cricket powder and smoked whole crickets in a "trick or treat" truffle recipe. Judges on the show praised the "peppery" flavor of the insects and discussed their potential as a sustainable future food source. The hosts debate the actual taste of crickets, with one noting that certain ants are known to be spicy.
Dame Astrid and the Duke of Japan reported on the proliferation of bug-themed vending machines in Tokyo, selling bamboo worms, scorpions, and black ants. These products are marketed as high-priced, healthy supplements aligned with Sustainable Development Goals (SDGs). The "velvet rope" marketing strategy is being used to make insect consumption appear exclusive and trendy to the masses.
