Episode 1071 • • 1:23:50 - 1:26:42
1071: Commie Comey
History of PC Magazine, Bill Ziff's Publishing Theory
Dvorak provides a historical overview of PC Magazine's origins and its acquisition by Bill Ziff. He explains Ziff's theory of special interest publishing, which focused on creating highly targeted audiences for advertisers. Dvorak reveals that Popular Electronics was folded not because of low circulation, but because its audience became too broad to effectively sell to specific advertisers.