Topic: Cosmcs

McDonald's launched its new "CosMc's" concept restaurant in Dallas, Texas, focusing primarily on highly caffeinated and sugary specialty drinks. The expansion comes amid rising concerns regarding the American diet and the prevalence of processed foods and GMO fructose. Health advocates point to such establishments as contributors to the national obesity epidemic and widespread metabolic dysfunction.

McDonald's is launching a new spinoff brand called CosMc's, with the first location appearing in Bolingbrook, Illinois. The concept appears to focus on customizable caffeinated drinks and small snacks, targeting the afternoon "pick-me-up" market. Simultaneously, the company announced over 50 tweaks to its core burger recipes, a move heavily promoted across national morning news programs in what critics call coordinated native advertising.