Topic: Consumer Equity

1 chapters across the catalog

Sheep Dipping
Episode 1359 18:31 - 21:11

1359: Sheep Dipping

Nike CEO John Donahoe, China Brand Loyalty

Nike CEO John Donahoe stated during a quarterly conference call that Nike is "a brand of China and for China." This comment sparks a discussion on the company's reliance on Chinese consumer equity and the apparent conflict between Environmental, Social, and Governance (ESG) goals and the use of slave labor. The hosts suggest consumers have many alternatives like Adidas, Puma, and Under Armour.