Topic: Comic Syndication

Scott Adams explains how his MBA background influenced the success of Dilbert by treating the comic strip as a business product. By listening to reader feedback via email, he pivoted the strip from generic themes to a focused workplace satire, filling a unique niche in the syndication market.

Scott Adams explains how his experiences at a bank and a phone company inspired the universal corporate themes in the Dilbert comic strip. He attributes the success of the strip to applying MBA business techniques, such as listening to customer feedback via email to focus on workplace settings. Adams discusses the rarity of "mega cartoons" and advises modern artists to build an audience on the internet before seeking syndication.