Topic: Broadcast Strategy

1 chapters across the catalog

Adult Day Care
Episode 1885 48:00 - 57:51

1885: Adult Day Care

ABC World News Tonight, Breaking News Strategy

ABC World News Tonight with David Muir is identified as the ratings leader due to its aggressive use of the "Breaking News" label. The program's opener featured a flight instructor jumping from a plane, Iranian drone intercepts, and a charging bear. Consultants reportedly advise networks to lead with "Breaking News" regardless of the story's age to capture viewer attention, a tactic Muir employs multiple times per broadcast.