Episode 737 • • 31:48 - 35:59
737: Sculley and Heil
Smartphone Manufacturing, BlackBerry Acquisition Attempt
Sculley discusses the economics of smartphone production, noting that the bill of materials is typically half the retail price. He reveals that his team considered acquiring BlackBerry but decided against it after realizing they could run a similar handset business with 50 to 100 people instead of BlackBerry's 7,000. He emphasizes that his background in the soft drink industry made him comfortable with low-margin commodity businesses.