Episode 111 • • 24:10 - 27:29
111: Atlas Shrugged
Music Licensing Rights, KKR and Bertelsmann Joint Venture
KKR and Bertelsmann have entered a joint venture for music licensing, focusing on the lucrative market of selling song rights for commercials and films. The discussion highlights the complexity of "sync rights" and the high costs associated with using famous tracks, such as Beatles songs, in advertising.