Episode 1178 • • 2:38:39 - 2:41:45
1178: Snakes and Spikes
Art19 Podcast Advertising, Targeted Ad Technology
Executives from Art19 discussed new technology that allows for highly targeted, listener-specific advertisements within podcasts. Unlike traditional host-read ads, this system uses deterministic data to identify specific demographics, such as millennial mothers with degrees, and insert relevant commercials. The hosts express strong opposition to this shift toward surveillance-based advertising in the podcasting medium.