Episode 1020 • • 42:49 - 47:05
1020: Undercount of Color
Ad Blockers, Network Monetization Challenges
The hosts propose a "Blockr" product that would scramble GPS tracking data to protect user privacy. They discuss Adobe's findings that 28% of website traffic is non-human, driven by the Internet of Things and automated microservices. The conversation concludes that monetizing the network through advertising is becoming increasingly difficult as bot traffic rises and users resist tracking.