3 chapters across the catalog
The reliability of podcast advertising metrics is questioned, specifically the use of downloads as a proxy for actual listens. A recent glitch in the Apple Podcasts app that stopped automatic downloads resulted in a 27% drop in reported numbers, which the industry largely ignored.
Apple's new anonymized IP services for iOS devices are expected to disrupt the traditional podcast advertising model, which relies on IP addresses to track unique listeners. The hosts argue that this shift validates the "value-for-value" model, which does not depend on tracking data.
The NVIDI consortium, involving AT&T, Dish Network, and Roku, is deploying "addressable advertising" technology. This allows different households watching the same program to see different commercials based on income, household composition, and purchase intent data collected via set-top boxes.
