Topic: Aaron Hall

Aaron Hall, a professional namer at Siegel and Gale, published an op-ed in Ad Age suggesting that "climate change" and "global warming" are too neutral to inspire action. His team proposed more visceral names such as "Global Meltdown," "Climate Collapse," and "Scorched Earth." The hosts find the term "Pre-Extinction" particularly notable as a more accurate description of the current environmental narrative.