Topic: 360 Deals

1 chapters across the catalog

A Squirrel Walks Into A Bar
Episode 100 7:10 - 9:30

100: A Squirrel Walks Into A Bar

Music Industry 360 Deals and Artist Exploitation

Warner Music Group's "360 deal" structure allows record labels to take a percentage of an artist's touring, merchandising, and digital sales. Most artists receive only about 1% of retail sales after the label deducts expenses for promotion, travel, and personal luxuries from their initial advances.